Web design and SEO for a business website
The popularity of the internet in last two decades has enabled businesses both big and small to use the internet as an marketing channel, to increase awareness of their business and for lead generation. It allows them to reach potential customers from all over the world at a very low cost, 24 hours a day, seven days a week. For most offline companies, the internet is an additional marketing channel, but for companies selling digital products, the internet may be the sole marketing channel. Since the website of a company is an important marketing tool, and companies may use the services of a web design company, seo company to establish their online presence.
The quality of the website design depends to a very large extent on the skills and attitude of the web designer. Many small or newly established web designers have five or less employees in their organisation. These companies only offer web design, graphic design, logo design and related services. For these services having good sense of aesthetics and creativity is important, the designer should be able to imagine and create different designs depending on the theme of the website. These designs should be visually attractive and use colour combinations which are pleasing to the eye. In some cases, photos are provided by the customer and these should also be incorporated into the website design.
It is often difficult for a customer to convey their requirement over phone or email, so ideally the design of the website should be finalised after a series of personal meetings, where the web designer presents the different options or ideas available to the customer. In case, the web design is done remotely, the web designer will send a mockup to the customer for approval. Only after approval is the mockup converted into a design for the website. While web designers interested in a long term relationship will provide a number of options to the customer, till the customer is satisfied, some uncooperative web designers may provide only one or two options. They will avoid providing additional web design options, citing additional costs, so the customer is saddled with a website design that the customer does not like. In such cases, the customer may choose another web designer or pay additional fees for the website redesign. For very small websites, the website content is either supplied by the customer or outsourced to a content writer.
If the business owner uses a small web designer, they may have to additionally use the services of a SEO (Search Engine Optimization) company to drive traffic to the website and generate leads. The SEO company will optimize both the content of the website and provide offsite SEO services such as link building and develop a social media strategy. Many large web solution firms combine the services of a web design company, seo company to manage the complete online presence of the company. This can be advantageous since no coordination is needed between the web designer and SEO company, especially since changes have to be done in both website content and website design to improve the ranking of the website in search engines.